Be the Owner of Your Own Data and Say “No” to the Harassing Call

While big data changes our lives, it also brings us some troubles. Our personal information has not been respected enough in the advancement of technology, and the monopoly and abuse of data limits the well-being of human society’s progress.

Big data can make the system understand people better. A classic marketing case is “people who buy diapers usually also buy beer.” In American families with babies, mothers usually look after the babies at home, and young fathers go to the supermarket to buy wet diapers, and they often buy beer easily. This provides merchants with a knack for promoting sales without lowering prices.

Jarvis+ combines multiple data sources to analyze the relationship between entities, so as to have a better understanding of user behavior. For example, you can discover the common preferences of an organization, so that you can develop targeted marketing strategies for a certain group of people. Jarvis+ can help companies better and more deeply understand the needs of users, help companies do marketing better, and develop marketing tools for the crowd.

But since the beginning of big data technology, the debate about data privacy has never subsided.