Member-only story
How many WeChat groups have you joined in a month without going out for shopping?
From fresh produce and daily necessities to clothing stores that are never discounted in shopping malls, it seems that all retailers have begun to build their own O2O platforms within a few days to allow their offline users to enjoy online services. O2O is called Online To Offline, also known as online and offline e-commerce. Similar to the large number of communities generated during the epidemic, O2O is essentially bringing offline consumers online: online payment for offline goods and services, Then go offline to enjoy the service.
Not only brands and retailers, but also many industries have accelerated the layout of the O2O industry. In this way, they sell products that have been out of stock due to the epidemic situation in order to seek self-help. Spikes and live broadcasts from morning to night make almost every WeChat group lively. After the fun, let’s calm down and think about how long can these groups be active after the epidemic?
Although millions of WeChat groups are born every day, in fact, the average death time of a WeChat group is only 36 days from creation-germination-growth-active-decay-silence. Of course, the WeChat group is not exactly the same as the social group. Group, but a good community should be able to operate for a long time and maximize user value. So what’s the problem?
