Member-only story
In recent years, New Social Medium has swept the entire mobile Internet. Today, most people in all walks of life cannot live without social media such as WeChat, Weibo, and TikTok. According to data, in 2019, WeChat has reached 1 billion monthly active users, and Weibo and TikTok also received up to 400 million monthly active users. What does this data mean?
To give an easy-to-understand example, why would someone spend millions to buy a small shop in New York, because of the “prime location”. What is a prime location? To put it bluntly, it is easy to attract users because of the large number of people.
After the flow of people from the physical world to the social network, the social media matrix has become the “prime location” for corporate brand social marketing, and social marketing is increasingly becoming the focus of brand marketing spending. But there are thousands of social media marketing methods. How can we attract and precipitate users?
Many people think that unique or creative content can attract users. Yes, it is easy to attract traffic through content marketing such as playing knowledge, playing tags, playing special effects, playing up to people, playing hot spots, etc. This is also the first step of social marketing to let people know you.
But what’s harder than diversion is traffic docking, the second step in social marketing, to get people to remember you. It’s not easy to do this. Some people say that if you want to retain customers…
