Public Opinion Monitoring | Don’t Let Negative Emotions Spread in Your Community

With the development of the Internet, online public opinion incidents have also followed. Netizens are accustomed to expressing their opinions and participating in related social activities on the Internet. If there is only one positive review in 100 reviews, and the remaining 99 negative reviews, people will often not give credit to this positive review. But if 99 of these 100 reviews are good, but one is bad, what is the probability that people believe this bad review?

“Highest Preference”

There is a term in psychology called “substitution”. When it comes to positive information, our brain usually has a deeper and longer-lasting response to the pointed information. Therefore, theoretically, we are more susceptible to news. For example, a bad review on a shopping website is a quality signal, which will increase the perceived risk of consumers, reduce consumer trust, and reduce consumers’ willingness to buy.

With the rapid development of Internet technology, the Internet has become an important channel for people to express their personal opinions and opinions. Social public opinion also shifted from offline to online and evolved into online public opinion. In the Internet age, the speed of information dissemination is tens of thousands of times…