What Is The Meta Universe? Cook: Stay Away From Buzzwords, We Call It “augmented Reality.”

5 min readSep 29, 2021

Recently,the release of iPhone 13 has aroused people’s attention to Apple. As CEO Cook, he avoided talking about “Meta Universe” in a recent interview and made it into the hot search.

In the interview, Cook expressed his fascination with artificial intelligence. Today, artificial intelligence has penetrated into many products. From facial fingerprint recognition, photo grouping, to the way Siri works, artificial intelligence is everywhere. Artificial intelligence is still in the early stages of development. He himself is also very excited about Augmented Reality (AR). Augmented reality is the superposition of the virtual world and the real world, but it will not distract people from the real world and interpersonal relationships. On the contrary, augmented reality technology will strengthen the connection between people and enhance the cooperation between people. But when faced with a reporter’s question, Cook said that meta-universe and augmented reality technology are two distinctly different words.

In 2021, “Meta Universe” can be said to detonate the science and technology circle. What exactly is Meta Universe? How is it different from augmented reality?

Metaverse,Meta stands for transcendence, and verse stands for universe. The combination of Meta+verse is the existence of transcendence and virtual universe. We can understand that Metaverse is an artificial and virtual space/world that exists outside of reality. , Similar to the “oasis” scenario set by “Top Player”, there is a fully operational virtual social form here, including countless digital content and digital products from all walks of life, in which virtual personality can exchange value.

The term meta universe was first proposed by science fiction writer Neal Stephenson in his novel “Big Avalanche” published in 1999. In the novel, people can interact in virtual space with avatars. The meta universe is a virtual mapping version of the human real world, a man-made virtual parallel world. In this parallel world, it will be projected one by one with the real world. To…


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